PSA #15

PSA

DO NOT PHONE WHILE DRIVING 

A public service announcement (PSA) or public service ad, is a message in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

      The main message in this PSA would be not use phone while driving. The drivers usually thinks that the accident would not happen to me and they thinks that I am good in driving. But whether you are a car racer or ordinary driver if you are not looking front how would you drive safely? Accident always occurs instantly. Drivers should be aware of this. 

In our modern days the technologies has been evolved very expeditiously. We are well-updated to the technologies, it is possible to watch TV programs, movies, youtube from phone. We are media literate persons who is access to social media all the time. But it can be secret weapon and it could cause a disaster to one's life. 

If we observe the graph on the left, we could recognize that 12% of the car accident is occurred by using phone. 

The concept of this PSA was quite impressive. Both of the concepts and designs were good because the concept for this PSA is to give the audience the self-examination and to input that the using phone while driving would be violent action that can cause a sudden disaster. The design that the driver using phone makes the audience to be familiarized with the scene by using the pictures that look ordinary. 

The technical requirements are necessary for making the PSA. In this PSA they used camera, Lights, sound recordings. The camera shots were smoothly natural and the actors were shown clearly in the video. Some establishing shots were used with heli-camera. The lights were bright at first when the lady with their friends or family and the background sounds were good and bright also. But when the two cars that were already accelerated are about to collide then all of the music stops and turn into sound effect that draws the interests and makes the scene much more intense. Than the lighting were little bit dark. The camera shots took the emotions of each scene the happy and sad. 

The PSA is absolutely evocative because it makes us to examine our past deeds that were wrong or right. It gives the audience provocation to be much more responsible with driving.  The video contains seriousness about the issue and the message. It doesn't discriminate against any class of people. The PSA build on both positive and negative emotions. The moment when the drivers were hanging out with friends and family their emotion was happy but when comes to the point when they are about to bump their emotions were sad and fear. 

All of the PSA should have certain target audience. This PSA's target audience is the drivers. They several strategies that when the two lady driver gets down the car. They start to apologize each other because they are not just one who is in the car but they are responsible for the people who is inside the car. SO it gave idea and appeal to the target audience very effectively.