Cannes Lion Award-Winning "Three Little Pigs advert"
This is a great advert.
The aim of the advertisement was to let the readers know that Britain’s Guardian newspaper excels in covering the day’s news stories from a multitude of angles and on a variety of platforms.
the Three Little Pigs burn the wolf alive as they did in the original fable. Then begins the modern twist where they are arrested by a British swat team, which brings on a mass madness of talk from the public via social media platforms such as twitter. After the analysis and witness testimonies declare that the due to his asthma, wolf was unable to blow down a house made of sticks, let alone a straw house, the Three Little Pigs are found guilty in the end of trying to commit insurance fraud by blowing their own house down. This goes on to sparks global riot because the mortgage system. And throughout the story, the Guardian is there to cover it all across a multitude of media platforms.
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