Cannes Lion Award-Winning "Three Little Pigs advert"

Cannes Lion Award-Winning "Three Little Pigs advert"

This is a great advert.

The aim of the advertisement was to let the readers know that Britain’s Guardian newspaper excels in covering the day’s news stories from a multitude of angles and on a variety of platforms.

 the Three Little Pigs burn the wolf alive as they did in the original fable. Then begins the modern twist where they are arrested by a British swat team, which brings on a mass madness of talk from the public via social media platforms such as twitter. After the analysis and witness testimonies declare that the  due to his asthma, wolf was unable to blow down a house made of sticks, let alone a straw house, the Three Little Pigs are found guilty in the end of trying to commit insurance fraud by blowing their own house down. This goes on to sparks global riot because the mortgage system. And throughout the story, the Guardian is there to cover it all across a multitude of media platforms.

                                     


                         

1. Describe the affect of this approach of advertisement.

This kinds of videos are really evocative, if girls would see this they would think how would they act, and they would try to change to right way. This video encourages women who were bound to conformity of the society. 

2. Is it better to explicitly state the values that that an advertisement is promoting?

YES, it is much better if we state the values explicitly. This types of videos must give messages to the audience and catch the attention of the audience as quick as possible. Stating to much of the inessential messages would detour the main message and disturb to convey the main message effectively to the audience. 

3. By explicitly stating values did these advertisements mute other values?

Yes because not all people are same they would be different. By explicitly stating the values there might be a tendency to mute other values. 

4. How are these advertisements different from the usual soap or hygiene products?

This commercial was different from the usual soap or hygiene products. Usually the soap or hygiene products advertisement they use famous models or celebrity to show that there product is good. But in this advertisement they put values on the reality to raise people's sympathy. 

5. What are the positive aspects of these advertisements?

The positive aspects of these advertisement is that it helps us to think and examine our values. It would probably influence people to change their act after watching the video. 

6. What are the negative aspects of these advertisements?

There might be sometimes that the purpose of the advertisement would be changed but like the commercial by dove says that the women are all beautiful and it actually well conveyed the message. 

7. How were these advertisements able to communicate a positive message?

Just a word that to be free and beautiful gives the positive messages. It encouraged the women to be get out of the conformity and be more encouraged from low self-esteem because all women are beautiful. 

9. To what extent would you say do these advertisements depart or question stereotypes, and to what extend do they perpetuate the stereotypes?

This advertisements broke the stereotypes. If we watch the advertisement of Like a Girl, they break all the boxes that they wrote their limitations as a girl. Which tells us that jokes and words that are unintentionally would definitely affect people. 

10.  How would you characterize the tension between selling "positive" values and selling the products?

The positive values and the products are in one thing. If the positive values like saying that "You are beautiful", "Don't set limitations",and "You are boundless" would give them positive values and to the product also. 

PSA #15

PSA

DO NOT PHONE WHILE DRIVING 

A public service announcement (PSA) or public service ad, is a message in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

      The main message in this PSA would be not use phone while driving. The drivers usually thinks that the accident would not happen to me and they thinks that I am good in driving. But whether you are a car racer or ordinary driver if you are not looking front how would you drive safely? Accident always occurs instantly. Drivers should be aware of this. 

In our modern days the technologies has been evolved very expeditiously. We are well-updated to the technologies, it is possible to watch TV programs, movies, youtube from phone. We are media literate persons who is access to social media all the time. But it can be secret weapon and it could cause a disaster to one's life. 

If we observe the graph on the left, we could recognize that 12% of the car accident is occurred by using phone. 

The concept of this PSA was quite impressive. Both of the concepts and designs were good because the concept for this PSA is to give the audience the self-examination and to input that the using phone while driving would be violent action that can cause a sudden disaster. The design that the driver using phone makes the audience to be familiarized with the scene by using the pictures that look ordinary. 

The technical requirements are necessary for making the PSA. In this PSA they used camera, Lights, sound recordings. The camera shots were smoothly natural and the actors were shown clearly in the video. Some establishing shots were used with heli-camera. The lights were bright at first when the lady with their friends or family and the background sounds were good and bright also. But when the two cars that were already accelerated are about to collide then all of the music stops and turn into sound effect that draws the interests and makes the scene much more intense. Than the lighting were little bit dark. The camera shots took the emotions of each scene the happy and sad. 

The PSA is absolutely evocative because it makes us to examine our past deeds that were wrong or right. It gives the audience provocation to be much more responsible with driving.  The video contains seriousness about the issue and the message. It doesn't discriminate against any class of people. The PSA build on both positive and negative emotions. The moment when the drivers were hanging out with friends and family their emotion was happy but when comes to the point when they are about to bump their emotions were sad and fear. 

All of the PSA should have certain target audience. This PSA's target audience is the drivers. They several strategies that when the two lady driver gets down the car. They start to apologize each other because they are not just one who is in the car but they are responsible for the people who is inside the car. SO it gave idea and appeal to the target audience very effectively. 

#14

1. How much am I familiar with the film genres of found footage, slasher, and teen movies? Can I think of other movie genres that are interrelated according to subforms?

= I know only one slasher movie "Crown" that I watched in NSC with friends. I love musical movies like "August Rush" and "Whiplash". August rush and whiplash is teen movie. 

2.  How is the genre of horror suitable a suitable vehicle for  a story about injustice?

= Of course all of the horror movies and injustice and it is also against the Biblical principles. Like movie Texas Chainsaw and Nightmare on Elm Street and Crown.
 

3. How is the particular visual approach of  Unfriended a suitable form for a story about cyber-bullying and its tragic results?

= The movie is about girl killing herself after cyberbully. 

4. How does the combination of media form and content provide a window on understanding the cultures presented in the diegesis?

= Like American drama "Glee" shows us how the American high school students live and their lifestyles that we can compare our culture to their culture. Movie "Devil Wears Prada" shows how the Americans work on their company and the lifestyles of them. 

5. How does the combination of media form and content in Unfriended play down the cultural differences between media producer and consumer? 

=  In Korea we do not have any parties but in America they do have parties. We can see the cultural differences through it. 

Media Analysis blog #3

'South Korean President, Park Gyeun Hye Impeached"

In our analysIs, we concluded that international news are still the most reliable source of information which is in our example is CNN, We chose CNN because its show s more details and explains the news by using quotes of the person who actually said it.. Newspapers can also be counted as reliable because it also stated just the news and it doesn’t have any extra opinions. It’s not just detailed us in CNN. In the television news coverage we chose ABS-CBN in our surprise it’s almost the same with the report of CNN. We know that one of the main anchors is known for delivering news in the same time giving his opinion but this time he didn’t. Lastly, we got Rappler as a Facebook link, this site we really expected that there will be many opinions because it’s not really known for giving accurate information.

In these analysIs we will see how different types of media frame our understanding of the world.  Media is really a powerful tool. There are some media that can mislead you and this can cause you to see the wrong things as if it’s right without knowing it. One example, Rappler gives you a news that if South Korean president got impeached. General Ban kimoon is interested in taking the new position knowing that the prime minister would take the position if the president is impeached. Even  ban kimoon is not telling that his gonna run.

Movie genres

The Movie Genres 

A movie genre is a class of movies based on a plot, character, set, sound, theme, screen composition, editing, mood, etc. of an anecdote with similarity. There are various genres such as melodrama, comedy, romantic comedy, action, western, gangster, nuwar, thriller, mystery, sports, history, adventure, animation, music, horror, war, detective, science fiction and fantasy. A genre is a specific form and custom of a movie classification. Movie genres are classified according to their attributes and standards, and are maintained as a promise of the customary interaction of the movie and the audience. The movie genre is not fixed. It is constantly reproduced according to the trend of the times, the change of society, the taste of the audience.

MY FAVORITE MOVIE GENRES are Comedy, Action, History, Science Fiction.

A movie genre is a taxonomy used to distinguish movies with similar characteristics and characteristics from other types of movies. This is similar to classifying foods with characteristics of each country in a food court. Just as country-specific menus can help you decide what to eat and decide when to make a meal, most audiences choose the genre as a choice of food menu, depending on the mood, mood, or inclination.

The movie genre is usually composed of action, adventure, anime, comedy, crime, documentary, drama, family, fantasy, nuwar, history, horror, musical, mystery, romance, science fiction, sports, thriller, And so on. The movie genre is composed of three elements of genre: formula, convention, and icon. 'Formula' refers to a pattern of narrative expansion and narrative structure. For example, a romantic comedy film has a narrative structure in which the confrontation between men and women creates a comical situation, and conflict develops into romance and is completed with love. 'Conventions' refers to conventional scenes that have repeatedly appeared in certain genres.

For example, the scene of a battle between the villain and the protagonist in the western world, or the scene where the love of men and women in romance movies rains when they are in love. 'Icon' is a more detailed concept that includes star audiences as well as detailed audiovisual images on the screen. An image of a cowboy, boots, horse, stagecoach, desert, train and so on is an icon of western theater. Screaming, dreary music and sound, curse, and spirit are the icons of horror movies. 

August Rush was the best of the best movie that I have seen, I really love this movie because it came to me as a motivation for me to play guitar and started to get interests about music. 

August Rush is a 2007 American drama film directed by Kirsten Sheridan and produced by Richard Barton Lewis. The screenplay is by Nick Castle and James V. Hart, with a story by Paul Castro and Castle. It involves an 11 year-old musical prodigy who runs away to New York City. He begins to unravel the mystery of who he is, all while his mother is searching for him while his father is searching for her.

There is a genius myth in the background that makes this impossible thing possible. The protagonist is a genius. Genius is a person who has been granted special grace from God. So, the first instrument you play is like the person who played it for decades. Composition is also a pie. Musical inspirations are constantly emerging in the head as a spinning wheel draws threads. But movies are not reality. A movie can contain reality, but it can also contain fantasy. In a movie where the musician is the main character, genius is our fantasy about music. The genius of music with the ability that no one can possess, the reality that he is in is unbearable. No, I have to be stubborn. In a good environment, genius will have to be diluted. If you can, you should be disadvantaged. In such an unfavorable environment, the genius becomes even brighter. [Agust Rush] Evan is such a genius.

This movie gave me impression when Evan finally met his parents after his concert. The movie that makes our ears amiable. I was able to find the sound director's hard working easily. The OST, BGM that was inserted in this movie was amazing and even the very small noise, sound of the object's movement, and even the sound of the wind really came to my ear as 3D. The story has little bit of actions and thrills as well, which thrown away the movie's tediousness. This movie gave me strong willing to learn guitar and music. 

 My Media 

1.     What media message am I constructing/sharing/ liking?

2.     What is the purpose of my message?

3.     What am I promoting? Whose voice am I amplifying and whose voices am I muting?

4.     Have I given the construction and dissemination of this message judicious and careful   thought? Or was it due to the heat of the moment

5.     Will the media messages that I have constructed and disseminated possibly harm anyone or myself?

6.     What values am I promoting or censuring?

I posted in my korean blog about the charge of rape and about how korean laws are weak and not powerful regarding this issues. I was defending the victims who are suffering so badly and pointing out the korean government like judiciary and the legislative branches. Sometimes the people who has a authorities in law or government they stand for a side of people who are in the powerful authorities in the society but they are really ruining the purpose of the law because the mish patè, the justice has no stand for anyone. 

My anger reached the limit when i saw the news about rape 2 or 3times in a week and i really think about what is the real problem about this things because the law should be really regulating and be strictly adjust this things and the justice by punishing the criminals. RAPE or SEXUAL ASSULTS are really a violent thing that will cause a great damage to the victims.

I hope people who read this would really get challenges and people who are playing with the laws would apologize and really think about to get passion and sense of duty. 

There were so many incidents and accidents in 2016 these days?

There are victims as well as incidents and accidents.

 Especially murder and violence, sexual assault rape and so on. Most of them are victims like women, old people and children. They are still suffering. This is the Fact that is still happening in 2016. It is currently in progress.

I do not think so. You can see in the drama or in the movie scenes where the law is favoritism or discrimination against social, political, economic, and powerful people, and the suffering of the majority of the weak.

But what if this happens in real life? But, actually, as this problem has arisen, do not you think that the number of innocent social disadvantages is increasing and that the number of victims who are overwhelmed by power is increased?

Article 11

① All citizens are equal before the law. No person shall be discriminated against in all spheres of political, economic, social and cultural life by gender, religion or social status.

② The social special class system is not recognized and can not be created in any form.

③ The reigns of medals, etc., shall be valid only to those who receive them, and no privileges shall be accorded thereto.

    Thus, in the Constitution, "all people" are clearly all in front of the law

    "Equality."

  So the social underprivilege or the victims can rely on the law and rely on it?

There must be no unjust people.

I am very, very, very hard to see rape these days.

If you do this, you can see more than 2 times a day.

It 's too great to see and hear news in the News about cruel and disgusting happenings several times a day. Is not that what your mind is like?

"There is law, but the law should protect us?"

"Is the law really keeping the weak?"

"How much is the punishment of sin?"

A number of questions ask the questions of the tail of the question repeatedly

What alternatives to the Korean penal code can pay for rape or rape criminals?

Curious?

Rape - The crime of committing adultery on a person by means of assault or intimidation.

Article 297 of the Penal Code.

It is established by making the person irreparable by means of assault or intimidation and committing adultery.

 Article 305.

However, in the case of a person under the age of 13, even if the violence is not used as a means, and the consent of the other party is established,

 Article 299

The purpose of the crime is to punish the act of confusing the sound sex order by infringing the freedom of the person. Therefore, adultery (adultery) against a person who has lost heart and soul and who is unable to defend himself or herself is a quasi-rape.

Article 306

Rape offenses are initiated by the commencement of assault or intimidation, and the rape is achieved by inserting the male period into the female period. This crime is a crime.

Article 300 of the Criminal Act

Therefore, a complaint must be filed to file a complaint. When the facts are disclosed, the honor of the victim is damaged, which may cause disadvantage to the victim. A person who commits the crime is subject to an organic prison sentence of 3 years or more and punishes the offender of the crime

He is subject to more than three years' imprisonment (Article 297 of the Criminal Code) and is subject to punishment.

If you are a girl under 13 years old, you will be punished without being subjected to assault or intimidation.

If you are a girl under the age of 13, you are not required to be assaulted or intimidated because even if the girl accepts fornication, it can not be interpreted as an agreement that truly understands the meaning of consent.

When a woman conspires with a man to commit assault or intimidation, and when a man causes a woman to commit adultery, the woman is punished as a co-direct offender.

Also, a person who committed adultery by using a state of loss of mind or body (inability to defend himself or herself) is subject to an organic prison sentence of 3 years or more as semi-rape.

In addition, the person who committed this crime shall be sentenced to death or imprisonment for murdering a person, or imprisoned for 10 years or more in case of death.

Since June 2013, the allegations of sexual abuse have been abolished, and the subject of rape has been changed from 'woman' to 'person'.

Sin of rape and extortion

 A crime committed by raping or raping a person by assault or intimidation.

In the former criminal law, it was prescribed as 'sin against the father-in-law'. It refers to the crime of rape and extortion in Chapter 32 of the Penal Code. (Article 297), similar rape (Article 297), forced indecent guilt (Article 298), semi-rape and compulsory offense (Article 299), homicide and homicide ), Adultery against minors (Article 302), adultery by work force (Article 303), and committing adultery and abuse of minors (Article 305).

1.

Article 297 of the Criminal Act

Rape is rape of a person by assault or intimidation, and is subject to an organic prison term of three years or more.

2.

Article 298 of the Criminal Act Forced offense is a case of assault by a person due to assault or intimidation, and shall be punished by imprisonment for not more than 10 years or a fine of not more than 15 million won.

3.

Article 299 of the Criminal Act

Semi-rape or quasi-rape is a case of committing adultery or harassment by using a state of physical or mental loss or non-repudiation of a person. Punishment is like 297 and 299 seconds.

An act of similar rape is punishable by imprisonment for more than two years, and the offender is punished.

4.

Article 301 of the Criminal Act

Injuries such as rape, and damages are punishable by imprisonment for at least five years, for a person committing a crime of ①, ②, ③, ④ to cause injury or injury to a person. Rape, and homicide are those who commit a crime of ①, ②, ③, ④, killing a person, being sentenced to death or imprisonment, and imprisoned for 10 years or more in case of death.

5.

Article 302 of the Criminal Act

An adultery against a minor is punishable by imprisonment or harassment for a minor or a minor or minority and is subject to imprisonment for not more than 5 years.

6.

Article 303 of the Criminal Act

An adultery by virtue of work force, etc. Is adulterated by hierarchy or power against a person who is protected or supervised by his / her work, employment or other relationship. He shall be punished by imprisonment for not more than 5 years or a fine of not more than 15 million won. In addition, a person who is detained by a person detained by law shall be punished by imprisonment for not more than seven years.

7.

Article 305 of the Criminal Act

Adultery or abuse of a minor is committed when a person under 13 years of age commits adultery or has committed suicide to a person under the age of 13 years.

The Korean Penal Code is like this ... Let's get to know some other countries roughly.

US - Two juvenile offenders convicted of 'life imprisonment'

Canada - sex offender 'chemical castration'

Taiwan - Under 20 years of imprisonment for guilty of underage sex

China - Aged with children under the age of 14, sexual violence 'death penalty'

UK - Child under 13 years of age

Switzerland - Child sexual abuse 'life expectancy'

Singapore - Forced Imprisonment 'The Big Six'

France - Child under 15 years of sexual assault 'minimum jail time more than 20 years'

Iran - children under the age of 14 Sexual violence unconditionally 'death penalty'

Yemen - 'public executions'

Germany - 'Caste'

Poland - 'Caste'

Denmark - 'Caste'

Sweden - 'Caste'

South Korea - Average number of rape cases Under 13 years 5 years 2 months

             Adults: 3 years 2 months

             Sexual assault disposal 49.4%

             Percentage of probation for sexual offenses under the age of 13 1 77.5%

             Sexual abuse recidivism rate 45%

Is it a punishment for the punishment of my country or is it a crime? What is it now? I do not play toad games right now.

The more common sense that can not be understood is that it reduces the sentence if you are drunk or have a disability.

If you are a minor or a minor, you will reduce your sentence. You do not have any?

And why are there TVs in Korean prisons? Food is more delicious than the army.

Why is the important, precious, and expensive tax that every Korean citizen of Korea Republic of Korea makes ?! The criminals in prison are not the "taxes" that you put on them to eat delicious.

 What is this really? Yeah???!? This is what you really mean to victims.

They even protect the human rights of criminals and do not reveal their identity.

Is it possible for a criminal to live a normal life once the prison is over in three or five years?

Human rights? . Whose human rights? Whose human rights is it?

The human rights of a person who broke the life of a good citizen in a moment?

It is the human right of a person who has taken away the purity of a young child who is cute, sweet, pure and clean,

It is the human rights of the human being who bring the spiritual shock and the damage by bringing the life of a woman who lives by abandoning the pleasure by preparing for the future and investing hard time,

Is it human rights, not a person who has been killed in sexual violence?

An animal is a beast that can not tolerate its own greed and lust.

But human beings have their own thoughts, and they do the right thing.

But if a human being is like an animal, greedy or lustful, then it is an animal.

The Constitution Chapter 2 The Rights and Obligations of the People

Article 10

All citizens have dignity and value as human beings, and have the right to pursue happiness. The State has the obligation to identify and guarantee the non-inviolable human rights of individuals.

The Constitution is the highest fundamental law in the Republic of Korea, so it applies personally to the people of the Republic of Korea.

In the Constitution, the people have "dignity" and "value" as "human"

(The most important) "right" as a citizen of the Republic of Korea to pursue "happiness".

And the state recognizes and "guarantees" the "basic human rights" of the individual.

The Constitution is the highest fundamental law in the Republic of Korea, so it applies personally to the people of the Republic of Korea.

In the Constitution, the people have "dignity" and "value" as "human"

(The most important) "right" as a citizen of the Republic of Korea to pursue "happiness".

And the state recognizes and "guarantees" the "basic human rights" of the individual.

Victims must seek happiness as a citizen of the Republic of Korea. This is "right" as a citizen. The State has an obligation to guarantee this.

The clock produces one common sound. It is the 'tickle angle'.

But the sound of the clock is different,

The size of the sound differs depending on the type of watch.

And this clock is another common thing, it is the silent noise in sincerity.

The watch will tell you when the battery is on. As long as you do not break or unplug this battery, do your job quietly and quietly.

And this clock is a precious commodity that is now indispensable to us.

It is a necessity tool. But it does not move with a loud voice. But it makes a little noise.

The power to inflate the power of the clock is small, but the cogwheel moves precisely. These gears always move precisely and work with rules and laws. But if this cogwheel breaks the rules and rules that are made, the watch will break apart in a moment.

Likewise, if you promise and set the law, you can not break it. If we violate these rules and laws, we will not develop more Korean society.

It is really important that the clock makes a small noise in earnest.

This watch is probably the weakest and the marginalized of society.

A person who does not have the courage to make a loud voice, a person who has never heard a loud voice, or a person who can not even make a loud voice. A person who can not help but be silent.

If you are reading this, you probably have your own heart aches that you do not want to remember every time.

  Many events such as the Cheonan, Sekwol's sinking, old-fashioned accidents, child sexual assault, murderous murder, and so on, should not happen again.

But it hurts, hurt, unfortunately

Now that I read this eagle, I ask for help now, anywhere in this time

They are shouting, their little noise.

There is a person who should be protected, a person who can truly pursue happiness, and a person who should really be guaranteed human rights. But some people do not.

Fact Fact.

Everyone, the people are the engineers of the nation who fixes, cleans and corrects the clocks that are going to roll freely. Alam is awakening us hard today. Come on, throw your eyes off your eyes and open your eyes to the world and correct this Korean society.

1.   what media message am I constructing/sharing/ liking?

      2.   What is the purpose of my message.

      3.  What am I promoting? Whose voice am I amplifying and whose voices am I muting?

      4.  Have I given the construction and dissemination of this message judicious and careful thought? Or  was it due to the heat of the moment

      5.  Will the media messages that I have constructed and disseminated possibly harm anyone or myself 6.  What values am I promoting or censuring ?

   

     The indulging of history distortion of political power of Abe Prime minister in Japan is over the limit line of moral.

The first fundamental problem or issue between Korea and Japan was mentioned about Dok Do Island in Korea. For the past years and until this present day Japan keep on persists that Dok Do is under their country’s territory. They are keep on alleging that they are the people who lived in Dok Do island. Japan requested or demanded Apple to change the world map to indicate that Dok Do is called Dakesima and also to google and to some of the map companies. They even persist that “Kim Chi” is their traditional food. But this things are absolutely not true. The history says 100% it is Korea's. 

This news that i shared was about the “Korean Comfort Girl” but this is not the meaning of a girl who is comforting or who psychologically comforts by conversation. “Korean Comfort Girl” is Korean sex slave girls for the Japanese soldiers. Since this issue or problem between Korea and Japan is not yet solved. The term of the settlement should be apologising with heart to the victims. Neither of money or giving them bribe would solve. The victims are already over 90 years old and most of them are dead. 

I really hate what Abe is doing and have done before his act is really hurting the Victims of Korea. Regarding the Dok Do island, If Abe or Japan keep on persist it would be really a big problem and it should world wide problem because Dok Do island was the first land that japan colonised or first attacked land during the war and Not admitting that Dok Do is 100% under Korean Territory. Which we could consider that Japan do not admit the fact that we are officially independent from Japan 

   1.   what media message am I constructing/sharing/ liking?

2 2.   What is the purpose of my message? 

3 3.  What am I promoting? Whose voice am I amplifying and whose voices am I muting?

4 4.  Have I given the construction and dissemination of this message judicious and careful thought? Or  was it due to the heat of the moment 

   5.  Will the media messages that I have constructed and disseminated possibly harm anyone or myself?

6 6.  What values am I promoting or censuring ?

     I carefully censured or point-out the hamburger because it is world wide favourite food that almost everyone loves. But I was really confounded when I saw this news because it said that the DNA of Mouse were detected.

The report says that the grades of food that were indicated between the ingredients of food might be quite different and disparating. Even they satisfied the quality regulations, it implies the food is still not safe.

Even they retort that the food is safe and it was adulterate because of the hairs, saliva, fingersnails or whatever excuses. I think they need to be admonish by law. 

What are the things that I can or must do to be a responsible information media literate person

We need to careful and add the informations that are fact or approved. Using the accurate information is really important because people might use it for the source for their research so getting our information from official page or from thesis or inquiry could prevent putting wrong data or informations in the blog or in any social media.